What data does google analytics prohibit collecting ?

 

Among the slew of analytics tools available to businesses, google analytics is one of the most popular. And for good reason: it’s a powerful tool that provides businesses with insights into their online audience. One of the capabilities of google analytics is tracking website visitor data. This includes things like demographics, web browsing behavior, and more. But what about data that some people might consider sensitive? Well, google analytics prohibits collecting certain data types, including: -Data related to race or ethnicity -Data related to political opinions -Data related to religious beliefs -Data related to sexual orientation If you’re collecting any of this data, you need to be aware of google analytics’ restrictions and make sure you’re following them correctly. Otherwise, your analytics data may not be as accurate as you think it is.

What Google Analytics Prohibits Collecting

Google Analytics Prohibits Collecting

Despite its name, Google Analytics does not simply passively collect data about your website traffic. In order for the software to function, you must explicitly allow it to collect certain information. Here is a partial list of what Google Analytics prohibits collecting:

-Your IP address (unless you are using a feature that allows anonymous tracking)
-Device IDs
-Location data
-Cookies
-Web beacons
-Any type of personally identifiable information

If you want to use any of these more sensitive features, then you will need to allow Google Analytics to track all of the following:

With that being said, there are still some things that Google Analytics may not collect. For example, the software does not currently track user activity within ecommerce platforms like Amazon or eBay. Additionally, some third party extensions may also exclude certain data from being tracked by Google Analytics. If you're unsure whether or not a specific extension is interfering with data collection, please contact the developer.

How to Remove Google Analytics Prohibitions

Google Analytics does not allow tracking of the following data:

-Cookies
-Activity tracking pixels
-Device identifiers

Conclusion

Many bloggers and business owners are curious about what data google analytics prohibits from being collected. In this article, I will list some of the more common data types that google analytics prohibits from being captured and why they are important for your blog or business. By reading this article, you can ensure that your blog is capturing the right data and preventing too much unnecessary overhead from impacting your marketing efforts.

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